Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations in 75 countries - including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research UK, Special Olympics, and Arthritis Foundation - use one or more of Blackbaud products and services for fundraising, constituent relationship management, financial management, direct marketing, school administration, ticketing, business intelligence, website management, prospect research, consulting, and analytics.
Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Under the leadership of Marc Chardon (former Microsoft Executive), with revenues over $302 Million, we employ over 2,000 employees in 6 countries who are part of our philanthropic corporate culture where volunteerism is encouraged. Listed as a NASDAQ Global Select Market under ticker symbol 'BLKB', we are headquartered in Charleston, South Carolina. We also operate in Cambridge, MA; Denver, CO; Indianapolis, IN; San Diego, CA; Toronto, Ontario; Glasgow, Scotland; London, England; the Netherlands and Sydney, Australia. |
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Senior Product Marketing Manager - LOCATION: Charleston, South Carolina Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations in 75 countries - including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research UK, Special Olympics, and Arthritis Foundation - use one or more of Blackbaud products and services for fundraising, constituent relationship management, financial management, direct marketing, school administration, ticketing, business intelligence, website management, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Under the leadership of Marc Chardon (former Microsoft Executive), with revenues over $302 Million, we employ over 1,900 employees in 6 countries who are part of our philanthropic corporate culture where volunteerism is encouraged. Listed as a NASDAQ Global Select Market under ticker symbol 'BLKB', we are headquartered in Charleston, South Carolina. We also operate in Cambridge, MA; Denver, CO; Indianapolis, IN; San Diego, CA; Toronto, Ontario; Glasgow, Scotland; London, England; Sydney, Australia and Amsterdam. Reporting to the Director of Product Marketing, the Senior Product Marketing Manager is a key owner of our 'Go to Market' strategy for our software and services solutions. This referenced software marketing expert will drive marketing execution for a specific set of assigned nonprofit customer segments. This individual will effectively engage Product Management, the Sales Organization and liaise across organizational levels to ensure our "Go to Market" success! ENSURE "GO-TO-MARKET" OPTIMIZATION WITHIN ASSIGNED NONPROFIT VERTICALS You will quickly be expected to acquire a thorough understanding of specific nonprofit customers, their business and operational challenges. Accountability for defining and executing successful 'Go to Market' strategies includes all aspects of defining and engaging the target market based on a deep understanding of the different market segmentations and their needs, how our solutions meet those needs, as well as addressing the competitive landscape. Use this depth of product, marketplace and customer knowledge to best define and execute on all aspects of the 'Go to Market' approach, such as defining market segments, understanding the competitive situation, targeting, positioning, pricing, packaging and differentiation for assigned software and services solutions sets. The position will have responsibility both for successfully launching new solutions, as well as refining and retooling our on-going marketing strategies and execution for existing solutions. EQUIP INTERNAL STAKEHOLDERS WHILE INFLUENCING EXTERNAL NONPROFIT CRITICAL DECISION MAKERS AND THOUGHT LEADERS A key deliverable will be to ensure that the sales organization assigned to your nonprofit vertical(s) are effectively equipped and collaboratively educated on our decided "Go to Market" strategy to enable full realization and optimization of revenue outcomes. Collegially guide and partner with the internal sales force to ensure the integrity of the decided definition and specificity for product messaging, positioning, and the decided value proposition are uniquely approached in each sales opportunity. Equipping internal stakeholders will include, but is not limited to, crafting value/differentiation presentations, writing demonstrations, scripts, case studies, web content, white papers, ROI modeling, designing and delivering sales lead generation initiatives across multiple vehicles (tradeshows, seminars, webinars, calling campaigns, etc.). Additionally, you will be expected to deeply engage in your external assigned nonprofit marketplace. Develop a keen understanding of the segment competition, customer needs, industry influencers and decision makers while possessing the ability to effectively communicate and publicly present at relevant industry events. CRISP EXECUTION OF PROJECTS, ANALYSIS, COLLATERALS, and ROI MEASUREMENT TOOLS ACROSS THE MARKETING ORGANIZATION The role will also be responsible for managing and ensuring that marketing plans are cross-collaboratively defined and executed, including activities such as tradeshows, seminars/webinars, and other lead generation activities across the marketing organization. Additional responsibilities in this area include: optimizing benefits statements, proof points, and conducting and delivering differentiation analysis. Collaborate with Marketing Communications to develop critical sales and marketing tools including: advertising & public relations; product/ segment specific branding. Responsible for continuously measuring, managing and appropriately adjusting marketing program effectiveness (i.e. Lead Generation Performance; Lead Conversion Ratios)
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Requirements - 6 years of Product Marketing professional experience in a progressive, strategic and complex enterprise software environment
- 5 years experience launching software products / solutions
- Bachelors Degree required, Masters strongly preferred
- Strong problem solving, analytical and mental acuity
- Exceptional ability to write and create product content
- Proven influencing skills (w/executives, cross-functionally and with people)
- Proven marketplace relationship building skills (influencers, pivotal customers etc.)
Charleston Living We think one of the best benefits of working at Blackbaud's headquarters is living in Charleston. Alive with more than 330 years of dramatic history, from pirates and disasters in the early days to a growing economy today, Charleston is enjoying revitalization and has become a top area in which to live and visit. With a wide variety of cultural activities, from museums to theatres to arts festivals, and an abundance of outdoor recreational activities, including five major beaches, there is something for everyone in Charleston.
Downtown Charleston has the largest historic district in the United States. But that doesn't mean that the city is standing still. Today Charleston is home to exceptional cuisine, hundreds of local restaurants, a thriving tourism industry, and a first class social infrastructure. Charleston boasts one of the premier medical institutions in the U.S. Nestled in the heart of downtown, across 50 acres, the Medical University of South Carolina provides cutting edge healthcare to residents throughout the Lowcountry. MUSC and the MUSC Children's Hospital were recently recognized by US News and World Report as one of the best hospitals for internal medicine and pediatrics. Quick facts about Charleston:  Cost of living index is lower than the national average, 96.9 on a scale of 100. In comparison, Washington, DC is at 140.
Average temperatures are 75.3 degrees for a high and 54.2 degrees for a low. Conveniently served by Charleston International Airport, interstates I-26, I-526 and I-95, Amtrak, and local bus system. Ample continuing education opportunities with 17 colleges in the Charleston metro area. Does this sound like the ideal place to live? If so, learn more about Lowcountry living and relocation by visiting: www.Charlestonchamber.net; www.charlestoncounty.org; www.charleston.net
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